The symbol and brandmark
 
I created a symbol that is a sophisticated interpretation of an asterisk, whereas the symbol for the previous strategy was unambiguously an asterisk and more suited to a mass market. The new symbol requires a dynamic presentation of a simple line-drawn asterisk revealed as circles side-on to grasp the fact that the symbol is an Asterisk. The static symbol of the brandmark is at a stage somewhere before the circles in perspective open to form a complete circle, and the resulting sequence creates a sophisticated visual pattern for use as a premium brand identity element. The dynamic presentation of the symbol is required to grasp the insight that the new symbol is, in fact, an asterisk.
 
 
The brand-idea
 
The 16-point trading method enables traders to take a highly disciplined but relaxed and informed approach to trading. Notably, this technique utilises sophisticated computer software to visualise trading in a way that identifies investment opportunities that would otherwise remain obscured. This enables traders to apply insights by literally trading 'in sight'. On offer is an investment experience suited to investors who expect the best-of-the-best in all facets of life, investors who can expect to receive personalised investment advice from insightful and highly focused traders. Asterisk is an investment firm with an ambition to create an unprecedented wealth generation experience that goes above and beyond market-related and financial performance.